At first, I really didn’t understand this advertisement at
all. This is a Lego ad, which is for kids. The image itself is too strong for
children and when we usually think about Lego ads the main audience is likely
children and they should try to seduce the children to want them. But after
reading the logo “Kids shouldn’t watch too much tv” it starts kind of making
sense. Since, the people who actually buy the Lego are the kids’ parents. So
the company’s main goal of this ad is to approach the main source of the actual
buyer. First using strong disturbing image to approach to audience with pathos, and using the logo to give the
audience logos to think. If kids are
busy playing with Legos, they are likely to watch less tv. With that logic the
image comes more with emotional impacts. Cleverly the gun he is holding is censored
but still we can see that it is built with Legos. Even though he is trying to
shoot himself but since it is a Lego the effort is useless. So, he actually can’t kill him self. I think
it implies that Lego can prevent these terrible events from actually happening.
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